Privacy Policy

This policy explains what information we collect when you use BACG’s sites, services, and content (“Services”). It also has information about how we store, use, transfer, and delete that information. Our aim is not just to comply with privacy law. It’s to earn your trust.

Information We Collect & How We Use It

The tracking we do at BACG is to make our services work as well as possible. This includes personalizing what content you see based on what we think you’ll like. So, to give you the best possible experience, we collect information from your interactions with our content. Some of this information, you actively tell us (such as your email address, which we use to communicate with you). Other information, we collect based on actions you take while using BACG’s website or content, such as what pages you view (including how much of a given page and for how long) and your use of our services. This information includes records of those interactions, your Internet Protocol address, information about your device (such as device or browser type), and referral information (how you got to a particular page).

We use this information to:

  • provide, test, improve, promote and personalize the content
  • fight spam and other forms of abuse
  • generate aggregate, non-identifying information about how people use the website or content

When you authenticate with a third-party service (like Twitter, Facebook, Apple or Google) we may collect, store, and periodically update information associated with that third-party account. We will never publish something through one of your third-party accounts without your express permission.

Information Disclosure

BACG won’t transfer information about you to third parties for the purpose of providing or facilitating third-party advertising to you.  We won’t sell information about you to a third-party.

If we are going to share your information in response to a legal process, we’ll give you notice so you can challenge it (for example by seeking court intervention), unless we’re prohibited by law or believe doing so may endanger others or cause illegal conduct. We will object to legal requests for information about users of our services that we believe are improper.

Public Data

Search engines may index your posts on blog pages, such that people may find these pages when searching against your name on services like Google or Bing. Users may also share links to your content on social media platforms such as Facebook or Twitter.

Data Storage

BACG uses third-party vendors and hosting partners, such as GoDaddy, for hardware, software, networking, storage, and related technology we need to run BACG.  By using the Services, you authorize BACG to transfer, store, and use your information in the United States and any other country where we operate.

Third-Party Embeds

Some of the content that you see displayed on BACG is not hosted by BACG. These “embeds” are hosted by a third-party and embedded in a BACG page, so that it appears to be part of that page. For example: YouTube or Vimeo videos, SoundCloud audio files and Twitter tweets that appear within a BACG post. These files send data to the hosted site just as if you were visiting that site directly (for example, when you load a BACG page with a YouTube video embedded in it, that video appears because of a pointer to files hosted by YouTube, and in turn YouTube receives data about your activity, such as your IP address and how much of the video you watch).

BACG doesn’t control what data third parties collect in cases like this, or what they ultimately do with it. So, third-party embeds on BACG are not covered by this Privacy Policy. They are covered by the privacy policy of the third-party service (so, when you watch a YouTube video embedded in a BACG page, the use of data about your interactions with the video would be covered by YouTube’s privacy policy).

Some embeds may ask you for personal information, such as submitting your email address, through a form linked to from a BACG . We do our best to keep bad actors off of BACG. However, if you choose to submit your information to a third party this way, we don’t know what they may do with it. As explained above, their actions are not covered by this Privacy Policy. So, please be careful when you see embedded forms on BACG’s website asking for your email address or any other personal information. Make sure you understand who you are submitting your information to and what they say they plan to do with it. We suggest that you do not submit your email address or other personal information to any third-party through an embedded form.

When posting on BACG, you may not embed a form that allows submission of personal information by users. You must link offsite to a page that allows such submissions by users, and that page’s appearance must be distinct enough from BACG to ensure it does not cause confusion among users over to whom they are submitting personal information. Failure to do so may lead BACG to disable the post or take other action to limit or disable your account.

Tracking & Cookies

We use browser cookies and similar technologies to recognize you when you return to our website or content. We use them in various ways, to remember your preferences (such as default language), evaluate email effectiveness, and personalize content and other services..

We track your interactions within the BACG website (which encompasses and BAC.Group).

Some third-party services that we use to provide the Service, such as Google Analytics, may place their own cookies in your browser. This Privacy Policy covers use of cookies by BACG only and not the use of cookies by third parties.

Data Security

We use encryption (HTTPS/TLS) to protect data transmitted to and from our site. However, no data transmission over the Internet is 100% secure, so we can’t guarantee security. You use the website at your own risk, and you’re responsible for taking reasonable measures to secure your account.

Business Transfers

If we’re involved in a merger, acquisition, bankruptcy, reorganization or sale of assets such that your information would be transferred or become subject to a different privacy policy, we’ll notify you in advance so you can opt out of any such new policy by deleting your information before transfer.

Email from BACG

Sometimes we’ll send you emails about our services or changes or new policies. You can’t opt out of this type of “transactional” email (unless you specifically send a request to But, you can opt out of non-administrative emails such as newsletters, and activity notifications by clicking on the opt-out link in our emails or by sending a request to

Changes to this Policy

BACG may periodically update this Policy. We’ll notify you about significant changes to it.

Questions or Feedback

We welcome feedback about this policy at


2. Data Protection Statement for European Union Users

Description of Processing Activity

BACG collects and stores personal information about its users to customize their experience and enable personalized distribution of content.

Purposes of Processing

  • Provide, test, promote, and improve the Services
  • Provide customized reading experience
  • Fight spam, fraud, and other abuse of services

Categories of Personal Data Collected

  • Name
  • Email address
  • Company name
  • Title or Role
  • Session activity
  • Page visit history
  • IP address
  • Browser information
  • DNT status

Cross-border Transfers

BACG is hosted in the United States. By using the website, you authorize BACG to transfer, store, and use your information in the United States and any other country where we operate. Where your data is disclosed to our processors, it is subject by contract to at least the same level of data protection as that set out in this statement.


If you would like to delete your personal information, you can request that we delete your data by sending an email to

Contact Information

If you have any questions about this Privacy Policy, you can contact us at


3. Consumer Privacy for California Users

If you are a California resident, the processing of certain personal data about you may be subject to the California Consumer Privacy Act (“CCPA”) and other applicable California state privacy laws. Beginning January 1, 2020, the CCPA gives you certain rights with respect to the processing of your personal data (known as “personal information,” as described in the CCPA).

This section provides additional privacy disclosures and informs you of key additional rights as a California resident:

Right to Know Request

Under the CCPA, you have a right to request information about our collection, use, and disclosure of your personal information over the prior 12 months, and ask that we provide you with the following information:

  1. Categories of and specific pieces of personal information we have collected about you.
  2. Categories of sources from which we collect personal information.
  3. Purposes for collecting, using, or selling personal information.
  4. Categories of third parties with which we share personal information.
  5. Categories of personal information disclosed about you for a business purpose.

To make a verifiable request for information about the personal information we have collected about you, please email us at

Right to Delete Request

Under the CCPA, you also have a right to request that we delete personal information, subject to certain exceptions. You may exercise your right to delete by email us at

Household Requests

We do not knowingly collect household data. If all the members of a household makes a Right to Know or Right to Delete request, we will respond as if the requests are individual requests.

General Requests under CCPA

You may make a verifiable consumer request related to your personal information twice per 12-month period. We will not discriminate against you for exercising any of your rights under the CCPA.

Requests made through Agents

You may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

No Sale of Personal Information

Under the CCPA, a “sale” means providing to a third party personal information for valuable consideration. Since BACG does not sell your personal information, we don’t collect data to facilitate nor enable third parties to advertise to you. At this time and pending final regulations and guidance interpreting the CCPA, we don’t believe any of our data practices constitute a “sale” under the CCPA.